The verdict is in. On Hold Message Programs should play an important role in a company’s overall marketing strategy. According to USA Today, business executives spend 15 minutes a day-or 68 hours a year on hold. The On Hold Marketing Association provides further statistics to make the case for on hold.
“41% of American consumers have initiated a purchase over the phone in the last year.” -American Teleservices Association
“On average, seven out of ten callers are placed on hold.” – Inbound/Outbound
“94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received.” – Inbound Telephone Call Center
Jefferson Denneandrus, a research firm, found when callers were presented with On Hold Messaging versus silence or a radio commercial they would stay on hold longer, they were more likely to exhibit interest in the product advertised, they were more likely to retain information, and they were less agitated.
Survey results found that 88% of callers preferred On Hold Messages to other hold options, and 16% made purchases based on an on hold offer. MaxiMarketing
Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio. Infomax, Inc.
“The average person will spend 1.2 years on hold.” – Woman’s World Magazine
“34% of callers who hang up will not call back.” – Voice Response, Inc.\
For over 30 years, AyerPlay has provided on hold messages for companies across North America. Our clients tell us on hold is one of the most cost-effective marketing tools they utilize. Compared to radio, television, print and digital ads, the return on investment for on hold is significant.
So when it comes to selling your company’s products and services make sure on hold is part of your plan. Stay on message with on hold from AyerPlay.
When it comes to marketing your business, change is the name of the game. In 2017, marketing strategies changed almost on a daily basis, and 2018 promises to provide more of the same. To make sure your Happy New Year lasts all year long, now is the time to take a fresh look at your own marketing. While this rapidly changing world gives us much to consider, it's important to not overlook some obvious opportunities. Take on hold messages for instance. The people who hear your message are ones who called you, so they're already interested in what you have to offer.
Tis the season and here at AyerPlay that means introducing our newest Holiday On Hold Messages! Designed to play year after year from Thanksgiving all the way through the New Year, our programs feature your favorite holiday music selections.
