The verdict is in. On Hold Message Programs should play an important role in a company’s overall marketing strategy.
On Hold Adds Vision to Your Eye Care Office!
At AyerPlay, we take pride in providing Eye Care on hold message programs to hundreds of clients nationwide. Our Eye Care clients feel on hold messages are vital to informing and educating their callers. Let’s face it; most practices sometimes need to put a caller on hold. So, the question becomes-how can you add value to their wait time?
Callers are a captive audience, as long as they stay on hold, and it can be tempting to inundate them with advertising messages. But too much can cause callers to tune out.
As we all know, today’s eye care professionals are offering many new products and services. They are not your Grandmother’s eye doctor.
While the promotion of products and services is important in an Eye Care on hold program, it’s also beneficial to focus on educating callers with important eye health information.
For example, our programs include such topics as:
- Importance of yearly exams
- Treatment for various eye conditions and diseases
- Options in contact lenses
- Choosing the right frames for your eyeglasses
- Children’s eye health care
In addition, we like to keep our Eye Care program fresh by updating seasonally. For instance, during the Spring and Summer months you can talk about protecting your eyes from the sun and tips on choosing sunglasses. Fall and winter programs can provide information on treating dry eye syndrome that often occurs during cold, dry weather.
Another valuable addition to an eye care on hold program is personal information about staff members. Give your callers an up close and personal look at not only the optometrists and ophthalmologists on staff, but other personnel as well. This gives a nice family touch to a practice.
We also like to add a little fun to our eye care programs. For instance, here’s one of our trivia messages. “Here’s a fun fact. “The size of a bird’s eye takes up about 50 percent of its head; our eyes take up about five percent of our head. To be comparable to a bird’s eyes, our eyes would be the size of baseballs!”
So, add some fun and important facts to your overall marketing with an AyerPlay Eye Care on hold program. Your callers will be glad you did!
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