Did you know an AyerPlay on hold message is the perfect vehicle to drive callers to visit both your website and also follow your company on social media? This greatly expands the reach of your on hold message. Callers can be encouraged to utilize all the features of your website, such as watching a video, booking an appointment or reading in depth information on your various products and services. You can also use your on hold program to introduce callers to the key personnel in your company and then encourage them to go to your website for up close and more personal information about your employees. This can help create a special bond between your customers and your employees. This can be especially important for a medical practice, where patients often need that personal connection with their caregivers.
In addition, your AyerPlay on hold message program can be used to encourage callers to visit your Facebook, Instagram, or Twitter pages and follow your company. If relevant, you can also notify callers of special offers only being made through social media. As you can see, on hold messages offer endless opportunities for enhancing your marketing across many digital platforms.
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Even though you may not have a Superbowl sized marketing budget, it's time to strategize for 2018! A marketing budget typically covers costs for advertising, promotion and public relations. The size of the business can usually help determine how much of its annual sales it spends on marketing. It also depends on the amount of money the competition is spending advertising. Depending on the industry, marketing budgets can range from as low as 1% of sales to over 30%. New companies may spend as much as 50% of sales for introductory marketing programs in the first year. Smaller business may just try to match the spending of their direct competitors.
