Even though you may not have a Superbowl sized marketing budget, it's time to strategize for 2018! A marketing budget typically covers costs for advertising, promotion and public relations. The size of the business can usually help determine how much of its annual sales it spends on marketing. It also depends on the amount of money the competition is spending advertising. Depending on the industry, marketing budgets can range from as low as 1% of sales to over 30%. New companies may spend as much as 50% of sales for introductory marketing programs in the first year. Smaller business may just try to match the spending of their direct competitors.
AyerPlay is a national company with clients stretching far and wide throughout the United States. We are proudly located right in the center of the country in Tulsa, Oklahoma.
We have a lot of Oklahoma pride in the office! Our owner, Becky Dixon is in the Oklahoma Hall of Fame! She graduated from the University of Tulsa as did our head of creative, Brean. Our intern, Sydney, is currently attending the university, and is scheduled to graduate in May. Sonya, our VP of Marketing graduated from Oral Roberts University in South Tulsa and several other employees, Kami and Karey, who are actually sisters, went to Oklahoma State University.
We have many local clients here in Tulsa, and being a small company, our office is personal, and everyone is friendly with each other. There are always conversations happening about our lives and our co-workers’ lives. We like to know how everyone is doing!
Many of our employees work from home several days a week. This gives them an option to be able to stay at home with their children and never miss important school meetings. It also provides for a low-stress work environment.
We are proud of our employees and proud of our Oklahoman heritage. We are physically in the center of the country, as well as in right in the middle of all of our clients.
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