Importance of On Hold and Voicemail Recordings during Coronavirus Crisis
In this ever-changing world, all of us at AyerPlay want our on hold and voicemail clients to know we pledge to do whatever we can to assist your business. Like every other industry at this time, ours has been impacted as well, but please know we are doing all we can to follow the guidelines for companies during this Pandemic.
Our staff is working mostly from home and fortunately we have the capability to do that. Our Account Executives are all connected to our office systems and our professional voice talent team members are all recording in private locations including home studios. Whether it’s providing custom On Hold Programs, Voicemail and Auto Attendant Recordings or other audio productions, we’re able to offer the same professional service we’ve always provided.
We realize that keeping our business alive is not only vital to our employees, but to our valued customers as well. Our on-hold and voicemail clients are in medical, veterinary, insurance, financial and other essential and professional industries. We know it’s more important than ever that they continue to communicate new and relevant information including new practices, operational protocol and guidelines in their businesses. AyerPlay is doing our best to meet each customer’s individual on hold and recording needs as we all move forward during this Covid-19 crisis. Our clients are also telling us that their telephone hold time has been longer than usual, making it very important to provide those clients with relevant information while they hold.
Our copy writing staff is also continuing to monitor Coronavirus guidelines as they are often revised in our ever-changing world. To all our loyal clients please don’t hesitate to call or email us with any questions as we all navigate this challenging time together.
What makes a great TV commercial? From local news to network television, documentaries, Olympics coverage and beyond, I’ve been producing video for over 30 years. Most recently I’ve focused my attention on television commercials.
When it comes to marketing your business, change is the name of the game. In 2017, marketing strategies changed almost on a daily basis, and 2018 promises to provide more of the same. To make sure your Happy New Year lasts all year long, now is the time to take a fresh look at your own marketing. While this rapidly changing world gives us much to consider, it's important to not overlook some obvious opportunities. Take on hold messages for instance. The people who hear your message are ones who called you, so they're already interested in what you have to offer.
Even though you may not have a Superbowl sized marketing budget, it's time to strategize for 2018! A marketing budget typically covers costs for advertising, promotion and public relations. The size of the business can usually help determine how much of its annual sales it spends on marketing. It also depends on the amount of money the competition is spending advertising. Depending on the industry, marketing budgets can range from as low as 1% of sales to over 30%. New companies may spend as much as 50% of sales for introductory marketing programs in the first year. Smaller business may just try to match the spending of their direct competitors.
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