As Easter nears, we wanted to write a blog about a topic that is relevant to the holiday as well as near and dear to ours and many of our veterinarian's hearts as well.
Even though you may not have a Superbowl sized marketing budget, it's time to strategize for 2018! A marketing budget typically covers costs for advertising, promotion and public relations. The size of the business can usually help determine how much of its annual sales it spends on marketing. It also depends on the amount of money the competition is spending advertising. Depending on the industry, marketing budgets can range from as low as 1% of sales to over 30%. New companies may spend as much as 50% of sales for introductory marketing programs in the first year. Smaller business may just try to match the spending of their direct competitors.
At AyerPlay, we love providing Veterinary on hold message programs to over 1500 clients nationwide. Our vets feel on hold messages are vital to informing and educating their callers. Let's face it, most practices sometimes need to put a caller on hold. In fact, a recent survey showed that 57 percent of callers are placed on hold. So the question becomes-how can you add value to their wait time?
When it comes to marketing your business, change is the name of the game. In 2017, marketing strategies changed almost on a daily basis, and 2018 promises to provide more of the same. To make sure your Happy New Year lasts all year long, now is the time to take a fresh look at your own marketing. While this rapidly changing world gives us much to consider, it's important to not overlook some obvious opportunities. Take on hold messages for instance. The people who hear your message are ones who called you, so they're already interested in what you have to offer.
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